Job Description

Head of E-Commerce Hemp DTC

Location: Hybrid / Remote – Santa Rosa, CA HQ

Compensation: $100k–$175k base DOE + performance bonus + potential equity

Do you have a proven track record in e-commerce and are ready to prove yourself in one of the fastest growing e-commerce spaces? Come join LEVEL as the Head of E-Commerce. LEVEL continues to grow nationwide in both the regulated cannabis industry and online Hemp DTC and this role presents an opportunity to advance and build alongside a growth oriented organization. To succeed in this role, one must excel at strategy, planning, prioritization, and collaboration. Most importantly, this individual must exemplify LEVEL’s core values and our commitment to innovation, quality, and excellence.

About the Role

We’re searching for a builder-leader who can transform a proven product portfolio into a thriving national DTC engine. You’ll be the first hire dedicated to this vertical, shaping strategy, activating acquisition programs, refining the on-site journey, and orchestrating retention systems that turn first-time buyers into lifelong advocates.

This position blends strategic design with hands-on execution: you’ll chart the roadmap for revenue growth while also testing, analyzing, and optimizing every stage of the funnel. Our ideal candidate is commercially sharp, deeply analytical, and energized by the challenge of scaling a science-backed wellness brand in a compliant, fast-moving category.

Key Responsibilities

Strategy & Growth

• Define and implement the comprehensive DTC plan: owning revenue, profitability, and market expansion goals.
• Build upon our 0 → 1 foundation for customer acquisition, retention, and lifetime-value optimization.
• Explore and evaluate new distribution channels, affiliate programs, partnerships, and audience segments suited to hemp-derived products.
• Continually track category trends, consumer sentiment, and competitive positioning to inform the roadmap.
• Present measurable results and forward projections (CAC, ROAS, LTV, AOV, subscription adoption, etc.) to leadership.

Marketing & Customer Experience

• Build, launch, and refine paid-media initiatives across compliant platforms (Google P-Max, programmatic, affiliate, influencer networks).
• Architect lifecycle marketing: email / SMS flows (Klaviyo), loyalty and referral programs, subscription and bundling strategies.
• Collaborate with creative and brand teams to translate LEVEL’s science-first ethos into educational, compelling content.
• Oversee merchandising, promotions, and new-product launches to ensure consistency across every digital touchpoint.

Analytics & Optimization

• Implement advanced analytics dashboards (GA4 + Shopify) to monitor performance and user behavior.
• Lead experimentation (A/B testing, CRO) to elevate conversion and average-order value.
• Apply predictive and behavioral analytics to personalize communication and improve retention.
• Deliver clear, data-driven recommendations for growth investments and experience improvements.
• Manage relationships with agencies and freelancers in media buying, SEO, CRO, and creative development.

Regulatory & Customer Trust

• Partner with internal counsel to maintain adherence to hemp-product standards (age verification, state restrictions, FDA claim guidelines).
• Uphold transparency through published lab results (COAs) and clear educational content.
• Balance compliant communication with authentic storytelling that earns consumer confidence.

AI & Innovation

• Employ AI tools for content iteration, chat automation, forecasting, and reporting.
• Integrate machine-learning insights into personalization and customer segmentation.
• Evaluate emerging AI solutions to enhance efficiency while preserving brand authenticity.

Qualifications

• 7–10 years in e-commerce or digital marketing with direct ownership of a DTC channel.
• Demonstrated success scaling CPG or wellness brands; familiarity with regulated categories (CBD, supplements, alcohol, etc.) is a plus.
• Expert in Shopify, Klaviyo, GA4, CRO and other tech tool stacks.
• Expert in SEO, performance media, and retention marketing.
• Highly analytical and comfortable with financial modeling and KPI management.
• Creative storyteller who can communicate complex science in accessible, compliant language.
• Entrepreneurial mindset. Equally adept at long-term strategy and short-term execution.
• Authentic interest in health, wellness, and the therapeutic potential of cannabinoids.

Success Metrics

• Revenue growth & profit margins
• CAC vs. LTV improvement
• Subscription and repeat-purchase rates
• Conversion rate and AOV gains
• Retention and engagement scores

About LEVEL:

LEVEL is a science-driven cannabis tablet company at the forefront of cannabinoid research and innovation that is exploring the possibilities of effects-based cannabis products by formulating cannabinoids and terpenoids in ratios not accessible from the plant alone. Our proprietary cannabis tablets deliver an authentic, functional effect that maximizes the targeted effects and therapeutic benefits. 

Founded in CA in 2015, LEVEL has led the tablet market since inception. LEVEL is proud to be offered in the regulated cannabis market in CA, NV, NY, NJ, PA, and OH and online nationwide in the hemp market. 

What we offer:

• Competitive compensation with bonus and potential equity.
• Health, dental, and wellness benefits.
• The autonomy to build a new business unit within an established, mission-driven organization.
• Direct access to executive leadership and a collaborative cross-functional team.
• A culture rooted in science, innovation, and improving human well-being.

LEVEL Core Values

• Be Principled
• Do the right thing. Even when no one is looking.
• Be Human
• Let compassion and respect guide our collaborative efforts.
• Be Reliable
• Build trust through consistency.
• Be Fearless
• Innovate with courage, confidence, and creativity.
• Be Relentless
• Approach each day with an unwavering commitment to excellence and forward progress.

Work Location:

• Hybrid - Remote with travel to LEVEL HQ in Santa Rosa CA. Bay area resident preferred, but not required

Compensation

• Salary $100k - $175k DOE + Bonus / Commission / Potential Equity

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